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Author:

Jack, Olivia

Title:

True to Size: Missing the Mark on the Marketing of Women's Jeans

Area of Honors:

Marketing

Keywords:

women
jeans
size
inclusivity
purchase intention
size representation
self-image
model
advertise
online shopping
social media
vanity sizing
mental stimulation

File:

Download Olivia_Jack_Thesis_Final_Draft.pdf

Thesis Supervisors:

Sotires Pagiavlas, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Bleehash, Emily

Title:

The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?

Area of Honors:

Marketing

Keywords:

corporate social responsibility
corporate social irresponsibility
marketing
convenience
shipping
consumer perceptions
purchase intentions

File:

Download Bleehash_Thesis_Final_DONE.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Davidson, Gabrielle

Title:

Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

Area of Honors:

Marketing

Keywords:

consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal

File:

Download GabrielleDavidson_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

Author:

Penna, Elizabeth

Title:

Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

Area of Honors:

Marketing

Keywords:

generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior

File:

Download thesis_final_submission.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader