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21. The Lost Schreyer Applicants of 2013

Open Access

Author:: Estock, Mary Regina
Title:: The Lost Schreyer Applicants of 2013
Area of Honors:: Marketing
Keywords:: Schreyer Honors College
Applications
College
Marketing
Higher Education
File:: Download THESIS12.pdf
Thesis Supervisors:: Margaret Grace Meloy, Thesis Supervisor
Michele Stipanovich Kirsch, Thesis Honors Advisor

22. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

Open Access

Author:: Chiang, Wai Yan
Title:: The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising
Area of Honors:: Marketing
Keywords:: Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception
File:: Download Final_Thesis_Chiang.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

23. Into the Dark: Marketing Strategies for Dark Tourism Management

Open Access

Author:: Cohn, Brandy Nicole
Title:: Into the Dark: Marketing Strategies for Dark Tourism Management
Area of Honors:: Marketing
Keywords:: dark tourism
hospitality
marketing
thanatourism
message appeal
awareness
bundling
advertising
tourism marketing
File:: Download Thesis_Final.pdf
Thesis Supervisors:: Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

24. The Evolution of Intercollegiate Athletics Conferences

Open Access

Author:: Kehoe, Christina Rose
Title:: The Evolution of Intercollegiate Athletics Conferences
Area of Honors:: Marketing
Keywords:: marketing
sports
NCAA
brand
File:: Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf
Thesis Supervisors:: John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

25. Promotions and their Dynamic Effect on Major League Baseball Attendance

Open Access

Author:: Jackson, Marcus Morris
Title:: Promotions and their Dynamic Effect on Major League Baseball Attendance
Area of Honors:: Marketing
Keywords:: baseball
marketing
koyck
distributed lag
MLB
statistics
File:: Download Thesisfinalversion2.pdf
Thesis Supervisors:: Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

26. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents

Open Access

Author:: Lansdowne, Chelsea Lynn
Title:: Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents
Area of Honors:: Marketing
Keywords:: Marketing
Rural Tourism
Pocono Mountains
Resident Attitudes
File:: Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf
Thesis Supervisors:: Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

27. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

Open Access

Author:: Mahon, Jennifer Camille
Title:: Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones
Area of Honors:: Marketing
Keywords:: Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing
File:: Download Mahon_Jennifer_thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

28. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

Open Access

Author:: Tarriff, Ashley Lauren
Title:: How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:: Marketing
Keywords:: Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:: Download FinalThesisTarriff.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

29. Leisure Style and Attitudes Toward Theatre Attendance

Open Access

Author:: Shultz, Mark James
Title:: Leisure Style and Attitudes Toward Theatre Attendance
Area of Honors:: Marketing
Keywords:: theatre
arts
theatre marketing
arts marketing
broadway
market research
File:: Download Mark_Shultz_FINAL_Thesis.pdf
Thesis Supervisors:: Jeffrey Michael Kukitz, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

30. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

Open Access

Author:: Orr, Kathleen Elizabeth
Title:: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States
Area of Honors:: Marketing
Keywords:: marketing
Hofstede's cultural dimensions
Spain
United States
advertising
File:: Download Kathleen_Orr_Thesis.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

31. The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States

Open Access

Author:: Abu Bakar, Nabilah Husna
Title:: The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States
Area of Honors:: Marketing
Keywords:: Marketing
Global Marketing
Cultural Values
Advertising
Malaysia
United States
File:: Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf
Thesis Supervisors:: Zinaida Taran, Thesis Supervisor
Dr. Ronald Walker, Thesis Honors Advisor
Erdener Kaynak, Faculty Reader

32. Turning Up Brand Volume: How Music Can Enhance Brand Equity

Open Access

Author:: Popescu, Alicia Lynn
Title:: Turning Up Brand Volume: How Music Can Enhance Brand Equity
Area of Honors:: Marketing
Keywords:: Music
Advertising
Brand Equity
Sonic Identity
Marketing
File:: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf
Thesis Supervisors:: Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

33. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

Open Access

Author:: Chang, Cindy Hsin-hua
Title:: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal
Area of Honors:: Marketing
Keywords:: Disney
Marketing
Brand
Stickiness
Consumer Behavior
File:: Download Cindy_Chang_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

34. Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy

Open Access

Author:: Liu, Shirley
Title:: Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy
Area of Honors:: Marketing
Keywords:: marketing
comedy
media studies
gender
change
television
feminism
File:: Download 1-Liu_Shirley_ThesisFinal.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
David Michael Winterich, Faculty Reader

35. "Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction

Open Access

Author:: Sullivan, Joseph
Title:: "Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction
Area of Honors:: Marketing
Keywords:: Marketing
Crowdsourcing
Feedback
Participant
Satisfaction
Participant Satisfaction
File:: Download Thesis_Final_.pdf
Thesis Supervisors:: Johanna H Slot, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

36. The effect of objective self-awareness and priming on environmental and ethical behavioral intentions

Open Access

Author:: Pan, Yuyuan
Title:: The effect of objective self-awareness and priming on environmental and ethical behavioral intentions
Area of Honors:: Marketing
Keywords:: sustainability
consumer behavior
ethics
environment
priming
File:: Download Final_Thesis.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

37. Corporate Social Responsibility and Brand Relationships

Open Access

Author:: Arbutina, Abigail Jane
Title:: Corporate Social Responsibility and Brand Relationships
Area of Honors:: Marketing
Keywords:: Corporate Social Responsibility
Consumer-Brand Relationships
Brand Love
File:: Download ArbutinaThesisFinalVersion.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

38. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Open Access

Author:: Gross, Kathryn Emily
Title:: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:: Marketing
Keywords:: product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:: Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

39. Evolution of the Big Ten Brand

Open Access

Author:: Dassatti, Reagan Ann
Title:: Evolution of the Big Ten Brand
Area of Honors:: Marketing
Keywords:: Evolution
Big Ten
Brand
File:: Download Dassatti_Reagan_Evolution_of_the_Big_Ten_Brand.pdf
Thesis Supervisors:: John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

40. Green Purchasing in College Students

Open Access

Author:: Gilbert, John L
Title:: Green Purchasing in College Students
Area of Honors:: Marketing
Keywords:: marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior
File:: Download Gilbert_Thesis_FINAL.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

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