1. The Influence of Novel Food Brand Packaging and Child Impulsivity on Ad Libitum Meal Intake in 7-9 Year-olds Open Access Author: Beidler, Emma L Title: The Influence of Novel Food Brand Packaging and Child Impulsivity on Ad Libitum Meal Intake in 7-9 Year-olds Area of Honors: Nutritional Sciences Keywords: NutritionBrandingMarketingNeophobiaImpulsivityIntakeChildren File: Download Emma_Beidler_Honors_Thesis_.pdf Thesis Supervisors: Kathleen Loralee Keller, Thesis SupervisorRebecca L Corwin, Thesis Honors Advisor
2. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Open Access Author: Mahon, Jennifer Camille Title: Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Area of Honors: Marketing Keywords: Harry PotterGame of ThronesStar WarsBrandingBrand RelationshipsLong Distance Best Friend ModelMarketing File: Download Mahon_Jennifer_thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
3. A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup Open Access Author: Mavrakis, Konstantinos Title: A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup Area of Honors: Letters, Arts, and Sciences (Abington) Keywords: BrandingIdentitySoccerSocial MediaTwitter File: Download Mavrakis_Konstantinos_A_Game_of_Presence_Complexity_and_Money-_An_Analysis_of_Professional_Soccer_Players_Twitter_Use_During_the_2014_FIFA_World_Cup_.pdf Thesis Supervisors: Ross S Brinkert, Thesis SupervisorLisa Volk Chewning, Thesis Honors Advisor
4. This Sounds Boring But It's Not: how Graphic Design Can Alter Your Most Mundane Experiences Open Access Author: Schneider, Emma Christine Title: This Sounds Boring But It's Not: how Graphic Design Can Alter Your Most Mundane Experiences Area of Honors: Graphic Design Keywords: Graphic DesignMobile ApplicationBranding File: Download Schneider_Emma_ThisSoundsBoringButItsNot_4-12.pdf Thesis Supervisors: Ryan Edward Russell, Thesis SupervisorErica Anne Quinn, Thesis Honors Advisor
5. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Open Access Author: Ebner, Rachel Ann Title: How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Area of Honors: Marketing Keywords: BrandBrandingMarketingAuthenticityAuthenticCorporate AcquisitionsAcquisitionsConsumer Packaged Goods File: Download Ebner_Thesis_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
6. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Open Access Author: Scherrer, Samantha Title: Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Area of Honors: Marketing Keywords: DementiaMarketingBrand AssociationsBrandingMemory DecayEpisodic MemorySemantic MemoryAssociative NetworksAssociative LinksConsumer Preferences File: Download Scherrer_Thesis_Final.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
7. The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Open Access Author: Edwards, Allison Title: The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Area of Honors: Marketing Keywords: AthleisureActivewearSportswearDigital InfluencersInfluencersTipping Point TheoryActivewear BrandsNikeAdidasUnder ArmourLululemonFableticsOutdoor VoicesStreetwearAthleisurewearFashion InnovationFashionMarket PositioningProduct OfferingBrand MessagingBranding File: Download The_Athleisure_Tipping_Point.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
8. Consumerism, Climate & Package Design Open Access Author: Parker, Emily Title: Consumerism, Climate & Package Design Area of Honors: Graphic Design Keywords: Graphic DesignDesignPackagingBrandingConsumerismClimateEco-Friendly File: Download Emily_Parker_Thesis_Consumerism_Climate___Package_Design.pdf Thesis Supervisors: Taylor Marie Shipton, Thesis SupervisorPhil Choo, Thesis Honors Advisor
