41. The Promise of Packaging in the American Hot Tea Market Open Access Author: Golthi, Ira Title: The Promise of Packaging in the American Hot Tea Market Area of Honors: Marketing Keywords: marketingpackagingteacultural capitalconsumer brand idenitificationconsumer involvementcoffeepop culturedesignself expressionethnographyqualitative analysis File: Download IraGolthi_FinalThesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader
42. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Open Access Author: Scherrer, Samantha Title: Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Area of Honors: Marketing Keywords: DementiaMarketingBrand AssociationsBrandingMemory DecayEpisodic MemorySemantic MemoryAssociative NetworksAssociative LinksConsumer Preferences File: Download Scherrer_Thesis_Final.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
43. The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Open Access Author: Edwards, Allison Title: The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Area of Honors: Marketing Keywords: AthleisureActivewearSportswearDigital InfluencersInfluencersTipping Point TheoryActivewear BrandsNikeAdidasUnder ArmourLululemonFableticsOutdoor VoicesStreetwearAthleisurewearFashion InnovationFashionMarket PositioningProduct OfferingBrand MessagingBranding File: Download The_Athleisure_Tipping_Point.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
44. A Qualitative Analysis of Generational Receptiveness to the Sharing Economy Open Access Author: Kontra, Sophia Pascale Title: A Qualitative Analysis of Generational Receptiveness to the Sharing Economy Area of Honors: Marketing Keywords: Sharing economyGenerational differencesBaby boomersMillennialsConsumer behaviorMarketing strategiesUber File: Download Sophia.Kontra_THESIS.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
45. Clean Beauty: Beyond Skin Deep Open Access Author: Clark, Jasmine Mailinh Title: Clean Beauty: Beyond Skin Deep Area of Honors: Marketing Keywords: CleanClean BeautyBeautyNatural BeautyGreen BeautyPackagingCosmeticsMakeupSkincare File: Download Final_Thesis_Jasmine_Clark.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
46. Lifestyle Branding: How Identity Tells An Engaging Story Open Access Author: Stern, Hannah Title: Lifestyle Branding: How Identity Tells An Engaging Story Area of Honors: Marketing Keywords: Lifestyle brandingIdentityMarketingStorytellingInfluencer marketingEmotional investmentCustomer-brand relationships File: Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
47. Celebrities Personal Brand Analysis Open Access Author: Josowitz, Torey Title: Celebrities Personal Brand Analysis Area of Honors: Marketing Keywords: Brand personalityJennifer Aaker's 5 Dimmensionspersonal brandingcelebrity personas File: Download josowitz.thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorEunice Kim, Faculty Reader
48. The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Open Access Author: Longtine, Ashleigh Title: The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Area of Honors: Marketing Keywords: MarketingAdvertisingFemvertisingEmpowerment File: Download Longtine_FinalThesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
49. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Open Access Author: Harney, Shannon Title: Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Area of Honors: Marketing Keywords: InnovationLogical Creative Thinking MethodsMarketingSalesSalty Snack IndustrySnack FoodsConsumer GoodsConsumer Goods SectorNew Product InnovationsChipsSun ChipsUmbrella BrandsGarden Salsa Sun ChipsHealth TrendsReplacementAbstractionHorizontal ExtensionFrito-LayPepsiCo File: Download Shannon_Harney_-_Final_Thesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
50. True to Size: Missing the Mark on the Marketing of Women's Jeans Open Access Author: Jack, Olivia Title: True to Size: Missing the Mark on the Marketing of Women's Jeans Area of Honors: Marketing Keywords: womenjeanssizeinclusivitypurchase intentionsize representationself-imagemodeladvertiseonline shoppingsocial mediavanity sizingmental stimulation File: Download Olivia_Jack_Thesis_Final_Draft.pdf Thesis Supervisors: Sotires Pagiavlas, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor