31. EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM Open Access Author: Stafford, Brooke A Title: EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM Area of Honors: Advertising/Public Relations Keywords: Body ImageBody SatsifactionBMISelf-EsteemAdvertising File: Download FINALTHESIS_April11_BrookeStafford.pdf Thesis Supervisors: Colleen Connolly-Ahern, Thesis SupervisorMichel M Haigh, Thesis Honors Advisor
32. Self-Perceived Knowledge Levels of Search Engine and Social Media Optimization: A Survey Open Access Author: Goett, Kristin Elizabeth Title: Self-Perceived Knowledge Levels of Search Engine and Social Media Optimization: A Survey Area of Honors: Advertising/Public Relations Keywords: search engine optimizationsocial media optimizationsocial media trendsmarketing analyticsdata analyticsuser data File: Download KGoett_Thesis.pdf Thesis Supervisors: Curtis William Chandler, Thesis SupervisorSteve Manuel, Thesis Honors Advisor
33. Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility Open Access Author: Royle, Alexandra Francella Title: Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility Area of Honors: Advertising/Public Relations Keywords: Corporate Social ResponsibilityCorporate Purpose File: Download Doing_Well_While_Doing_Good_A_Case_Study_Examination_of_Corporate_Social_Responsibility_AlexandraRoyleThesis.pdf Thesis Supervisors: Marcia W Distaso, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
34. Instagram and Self-Esteem Open Access Author: Ferrara, Angelina Anella Title: Instagram and Self-Esteem Area of Honors: Advertising/Public Relations Keywords: InstagramSelf-EsteemSocial Media File: Download Thesis_Angelina_Ferrara.pdf Thesis Supervisors: Jo Dumas, Thesis SupervisorMichel M Haigh, Thesis Honors Advisor
35. BRAND PERSONALITIES OF SHARING ECONOMY COMPANIES: A STUDY OF AIRBNB AND UBER Open Access Author: Kelley, Kevin Patrick Title: BRAND PERSONALITIES OF SHARING ECONOMY COMPANIES: A STUDY OF AIRBNB AND UBER Area of Honors: Advertising/Public Relations Keywords: brand personalitysharing economyUberAirbnbmillennialsbrand imageadvertising File: Download Kevin_Kelley_Thesis_Final.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
36. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Open Access Author: Miao, Jingnan Title: THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Area of Honors: Advertising/Public Relations Keywords: Advertisinguser-generated contentmarketer-generated contentpurchase intentioncustomer brand engagementattitude towards brandattitude towards ad File: Download Miao_Jingnan_UGCMGC.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorFuyuan Shen, Faculty Reader
37. Best Practices in Social Media Use and Interactivity by Restaurant Chains Open Access Author: Guarna, Natalie Ellen Title: Best Practices in Social Media Use and Interactivity by Restaurant Chains Area of Honors: Advertising/Public Relations Keywords: Social mediainteractivityengagementInstagramRestaurantsFoodFood marketing File: Download NGuarna_Thesis_FINAL.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
38. ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Open Access Author: Mayhew, Samantha Marie Title: ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Area of Honors: Advertising/Public Relations Keywords: organic contentnative contentsocial mediaadvertising File: Download thesis_draft_Mayhew__1_.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
39. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Open Access Author: Major, Amy Title: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Area of Honors: Advertising/Public Relations Keywords: AdvertisingPublic RelationsConsumer ReactionsSimple messagingcomplex messagingadvertisements File: Download Amy_Major_Thesis_4.05.18.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
40. Food and Beverage Social Media Effectiveness in the Millennial Age Open Access Author: Kretzer, Kelsey Marie Title: Food and Beverage Social Media Effectiveness in the Millennial Age Area of Honors: Advertising/Public Relations Keywords: social mediafood and beverageengagementmillennialsfacebookinstagramtwitterfoodies File: Download Kelsey_Kretzer.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader