Search

Start Over Area of Honors Advertising/Public Relations Degree B A

31. EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM

open_access
Open Access
Author:
Stafford, Brooke A
Title:
EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM
Area of Honors:
Advertising/Public Relations
Keywords:
Body Image
Body Satsifaction
BMI
Self-Esteem
Advertising
File:
Download FINALTHESIS_April11_BrookeStafford.pdf
Thesis Supervisors:
Colleen Connolly-Ahern, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor

32. Self-Perceived Knowledge Levels of Search Engine and Social Media Optimization: A Survey

open_access
Open Access
Author:
Goett, Kristin Elizabeth
Title:
Self-Perceived Knowledge Levels of Search Engine and Social Media Optimization: A Survey
Area of Honors:
Advertising/Public Relations
Keywords:
search engine optimization
social media optimization
social media trends
marketing analytics
data analytics
user data
File:
Download KGoett_Thesis.pdf
Thesis Supervisors:
Curtis William Chandler, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor

33. Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility

open_access
Open Access
Author:
Royle, Alexandra Francella
Title:
Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate Social Responsibility
Corporate Purpose
File:
Download Doing_Well_While_Doing_Good_A_Case_Study_Examination_of_Corporate_Social_Responsibility_AlexandraRoyleThesis.pdf
Thesis Supervisors:
Marcia W Distaso, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

36. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

open_access
Open Access
Author:
Miao, Jingnan
Title:
THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad
File:
Download Miao_Jingnan_UGCMGC.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader

39. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

open_access
Open Access
Author:
Major, Amy
Title:
How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements
File:
Download Amy_Major_Thesis_4.05.18.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader