1. Cause Related Marketing and the Environment Open Access Author: Rogers, Elizabeth Regina Title: Cause Related Marketing and the Environment Area of Honors: Marketing Keywords: Cause Related Marketingconsumer behavior"green"environmentpersuasion File: Download Rogers_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY Open Access Author: Nguyen, Julia Lee Title: CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY Area of Honors: Marketing Keywords: brand choiceconformityconsumer behaviorcognitive dissonancedecision-making processnormative social influencesocial groups File: Download Final_Thesis_PDF.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorKaren Page Winterich, Faculty Reader
3. Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore Open Access Author: Ogden, Justin Mark Title: Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore Area of Honors: Labor and Employment Relations Keywords: ethical consumerismfair tradeliving wagecollegiate apparelglobalizationAlta Graciaworker rightsconsumer behavior File: Download Ogden_Justin_Assessing_the_Myth_of_the_Ethical_Consumer__SHC_.pdf Thesis Supervisors: Mark Sebastian Anner, Thesis SupervisorMark Sebastian Anner, Thesis Honors AdvisorXiangmin Liu, Faculty ReaderLisa Elizabeth Bolton, Faculty Reader
4. Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park Open Access Author: Moore, Christopher Lawerence Title: Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park Area of Honors: Recreation and Park Management Keywords: corporate sponsorshipsgoodwillfan involvementattitudes toward the propertyattitudes toward the sponsorconsumer behaviorpurchase intentionsbaseballsport File: Download 1-Moore_Christopher_TheEffectivenenessofSponsorships.pdf Thesis Supervisors: Dr. Andrew Justin Mowen, Thesis SupervisorDr. Andrew Justin Mowen, Thesis Honors AdvisorBenjamin Daniel Hickerson, Faculty Reader
5. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
6. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising Open Access Author: Chiang, Wai Yan Title: The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising Area of Honors: Marketing Keywords: Pseudosciencehealth claimsconsumer behaviorfood advertisingbotanicalsAloe Verahealth perception File: Download Final_Thesis_Chiang.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
7. The effect of objective self-awareness and priming on environmental and ethical behavioral intentions Open Access Author: Pan, Yuyuan Title: The effect of objective self-awareness and priming on environmental and ethical behavioral intentions Area of Honors: Marketing Keywords: sustainabilityconsumer behaviorethicsenvironmentpriming File: Download Final_Thesis.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
8. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement Open Access Author: Gross, Kathryn Emily Title: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement Area of Honors: Marketing Keywords: product placementconsumerbrand-relationshipscongruencytelevisionmoviesconsumer behavior File: Download Kathryn_Gross_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader
9. Green Purchasing in College Students Open Access Author: Gilbert, John L Title: Green Purchasing in College Students Area of Honors: Marketing Keywords: marketingsustainabilitygreen purchasinggreenwashingmillennialsPatagoniaconsumer behavior File: Download Gilbert_Thesis_FINAL.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
10. The Decoy Effect on Consumer Choice: An Experimental Analysis of the Effects of Brand, Product Involvement and Consumer Age Open Access Author: Yom-Tov, Adi Title: The Decoy Effect on Consumer Choice: An Experimental Analysis of the Effects of Brand, Product Involvement and Consumer Age Area of Honors: Business (University College) Keywords: Decoy effectcell phonesdisinfecting wipesdecision makingmillennialsconsumer behaviorbehavioral economicsdecoy effectcell phonesdisinfecting wipesdecision makingmillennialsconsumer behaviorbehavioral economicsbrand informationproduct involvementCOVID-19 File: Download YomTov_Final.pdf Thesis Supervisors: Julie V Stanton, Thesis SupervisorHans Schmidt, Thesis Honors Advisor
