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2. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY

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Open Access

3. Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore

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Open Access

4. Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park

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Open Access

6. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

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Open Access

8. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

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Open Access

10. The Decoy Effect on Consumer Choice: An Experimental Analysis of the Effects of Brand, Product Involvement and Consumer Age

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Open Access