1. Cause Related Marketing and the Environment Open Access Author: Rogers, Elizabeth Regina Title: Cause Related Marketing and the Environment Area of Honors: Marketing Keywords: Cause Related Marketingconsumer behavior"green"environmentpersuasion File: Download Rogers_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY Open Access Author: Nguyen, Julia Lee Title: CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY Area of Honors: Marketing Keywords: brand choiceconformityconsumer behaviorcognitive dissonancedecision-making processnormative social influencesocial groups File: Download Final_Thesis_PDF.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorKaren Page Winterich, Faculty Reader
3. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
4. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising Open Access Author: Chiang, Wai Yan Title: The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising Area of Honors: Marketing Keywords: Pseudosciencehealth claimsconsumer behaviorfood advertisingbotanicalsAloe Verahealth perception File: Download Final_Thesis_Chiang.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
5. The effect of objective self-awareness and priming on environmental and ethical behavioral intentions Open Access Author: Pan, Yuyuan Title: The effect of objective self-awareness and priming on environmental and ethical behavioral intentions Area of Honors: Marketing Keywords: sustainabilityconsumer behaviorethicsenvironmentpriming File: Download Final_Thesis.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
6. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement Open Access Author: Gross, Kathryn Emily Title: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement Area of Honors: Marketing Keywords: product placementconsumerbrand-relationshipscongruencytelevisionmoviesconsumer behavior File: Download Kathryn_Gross_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader
7. Green Purchasing in College Students Open Access Author: Gilbert, John L Title: Green Purchasing in College Students Area of Honors: Marketing Keywords: marketingsustainabilitygreen purchasinggreenwashingmillennialsPatagoniaconsumer behavior File: Download Gilbert_Thesis_FINAL.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
8. Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer Open Access Author: Penna, Elizabeth Title: Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer Area of Honors: Marketing Keywords: generationsStrauss-Howe Generational Theorytechnologymarketingconsumer behavior File: Download thesis_final_submission.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorMeg Meloy, Faculty Reader
9. Political Polarization in the United States and the Implications for the Future Landscape Open Access Author: Igoe, Nirali Title: Political Polarization in the United States and the Implications for the Future Landscape Area of Honors: Marketing Keywords: Political Polarizationconsumer behaviorbuying powerpoliticspolarization File: Download Igoe_Nirali_Political_Polarization_in_the_United_States_and_the_Implications_for_the_Future_Landscape.pdf Thesis Supervisors: Franklin Jerome Carter, Jr., Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
10. “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy Open Access Author: Ferrari, Celine Title: “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy Area of Honors: Marketing Keywords: cultural capitalmediatelevisionfashionmarketingconsumer behavior File: Download Thesis_final.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna Slot, Faculty Reader
