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Author:

Kontra, Sophia Pascale

Title:

A Qualitative Analysis of Generational Receptiveness to the Sharing Economy

Area of Honors:

Marketing

Keywords:

Sharing economy
Generational differences
Baby boomers
Millennials
Consumer behavior
Marketing strategies
Uber

File:

Download Sophia.Kontra_THESIS.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Clark, Jasmine Mailinh

Title:

Clean Beauty: Beyond Skin Deep

Area of Honors:

Marketing

Keywords:

Clean
Clean Beauty
Beauty
Natural Beauty
Green Beauty
Packaging
Cosmetics
Makeup
Skincare

File:

Download Final_Thesis_Jasmine_Clark.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Stern, Hannah

Title:

Lifestyle Branding: How Identity Tells An Engaging Story

Area of Honors:

Marketing

Keywords:

Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships

File:

Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

Author:

Josowitz, Torey

Title:

Celebrities Personal Brand Analysis

Area of Honors:

Marketing

Keywords:

Brand personality
Jennifer Aaker's 5 Dimmensions
personal branding
celebrity personas

File:

Download josowitz.thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Eunice Kim, Faculty Reader

Author:

Longtine, Ashleigh

Title:

The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self

Area of Honors:

Marketing

Keywords:

Marketing
Advertising
Femvertising
Empowerment

File:

Download Longtine_FinalThesis.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Harney, Shannon

Title:

Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector

Area of Honors:

Marketing

Keywords:

Innovation
Logical Creative Thinking Methods
Marketing
Sales
Salty Snack Industry
Snack Foods
Consumer Goods
Consumer Goods Sector
New Product Innovations
Chips
Sun Chips
Umbrella Brands
Garden Salsa Sun Chips
Health Trends
Replacement
Abstraction
Horizontal Extension
Frito-Lay
PepsiCo

File:

Download Shannon_Harney_-_Final_Thesis.pdf

Thesis Supervisors:

Min Ding, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Jack, Olivia

Title:

True to Size: Missing the Mark on the Marketing of Women's Jeans

Area of Honors:

Marketing

Keywords:

women
jeans
size
inclusivity
purchase intention
size representation
self-image
model
advertise
online shopping
social media
vanity sizing
mental stimulation

File:

Download Olivia_Jack_Thesis_Final_Draft.pdf

Thesis Supervisors:

Sotires Pagiavlas, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Bleehash, Emily

Title:

The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?

Area of Honors:

Marketing

Keywords:

corporate social responsibility
corporate social irresponsibility
marketing
convenience
shipping
consumer perceptions
purchase intentions

File:

Download Bleehash_Thesis_Final_DONE.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Davidson, Gabrielle

Title:

Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

Area of Honors:

Marketing

Keywords:

consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal

File:

Download GabrielleDavidson_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

Author:

Penna, Elizabeth

Title:

Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

Area of Honors:

Marketing

Keywords:

generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior

File:

Download thesis_final_submission.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader