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Author:

Toennies, Michelle Elizabeth

Title:

SEXUALITY IN ADVERTISING: A COMPARISON OF ADVERTISING IMAGES FROM THE UNITED STATES AND FRANCE IN VOGUE

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Sexuality
France
United States

File:

Download THESIS_old_word_PDF.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Scott, Lydia Hawthorne

Title:

The Commercialization of the Ice Cream Industry Through Advertising, 1920 - 1929

Area of Honors:

History

Keywords:

Advertising
Ice Cream
Dairy Industry
Women
Children
Modernity

File:

Download Scott_Lydia_IceCreamAdvertisingFINAL.pdf

Thesis Supervisors:

Sally Mcmurry, Thesis Supervisor
Catherine Wanner, Thesis Honors Advisor
Anne Carver Rose, Faculty Reader

Author:

Broendel, Reid Joseph

Title:

Media Planning In the Age of the Internet

Area of Honors:

Advertising/Public Relations

Keywords:

Media Planning
Advertising
Internet

File:

Download Broendel_Reid_MediaPlanningIntheAgeoftheInternet.pdf

Thesis Supervisors:

Dr. Lee Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Fitzgerald, Caroline Catherine

Title:

A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement

Area of Honors:

Women's Studies

Keywords:

Breast Cancer
Advertising
Marketing
Women
Pink Ribbon

File:

Download Fitzgerald_Caroline_AContentAnalysisBreastCancerMovement.pdf

Thesis Supervisors:

Carolyn Elizabeth Sachs, Thesis Supervisor
Carolyn Elizabeth Sachs, Thesis Honors Advisor
Mindy L Boffemmyer, Faculty Reader

Author:

Tennin, Casie Amanda

Title:

Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy

Area of Honors:

Advertising/Public Relations

Keywords:

Calvin Klein
Casie Tennin
Publicity
Good Publicity
Bad Publicity
Advertising
Public Relations

File:

Download Tennin_Thesis_Final.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

Author:

Park, Joo Hee

Title:

Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Aerie
Victoria's Secret
Body Image
Body Esteem
Brand Attitude
Purchase Intent

File:

Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Stafford, Brooke A

Title:

EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM

Area of Honors:

Advertising/Public Relations

Keywords:

Body Image
Body Satsifaction
BMI
Self-Esteem
Advertising

File:

Download FINALTHESIS_April11_BrookeStafford.pdf

Thesis Supervisors:

Colleen Connolly-Ahern, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor

Author:

Lingwall, Noah Andrew

Title:

HOLLYWOOD AND BIG TOBACCO’S UNHOLY ALLIANCE: THE TRAJECTORY OF ON-SCREEN TOBACCO PLACEMENTS FROM THE 1920s TO PRESENT DAY

Area of Honors:

History

Keywords:

Cigarettes
Tobacco
Product placement
Advertising

File:

Download Noah_Lingwall_Honors_Thesis.pdf

Thesis Supervisors:

Dr. Lesley Anne Ross, PhD, Thesis Supervisor
Dr. Michael James Milligan, Thesis Honors Advisor

Author:

Perez Camacho, Adriana

Title:

HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS

Area of Honors:

Global Studies (Berks/Lehigh)

Keywords:

Marketing
Hispanics
Advertising
Acculturation
Television Advertisements

File:

Download PerezCamachoAdriana_Thesis.pdf

Thesis Supervisors:

Dr. Kirwin Ray Shaffer, Thesis Supervisor
Dr. Sandy Feinstein, Thesis Honors Advisor

Author:

Miao, Jingnan

Title:

THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad

File:

Download Miao_Jingnan_UGCMGC.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader