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Author:

Bakos, Delanie Suzanne

Title:

Putting America On a Carbon Diet: Challenges and Recommendations

Area of Honors:

Marketing

Keywords:

carbon diet
calibration
social capital
carbon emissions
climate change

File:

Download THESISFINAL_PuttingAmericaOnACarbonDiet_DBakos.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Rogers, Elizabeth Regina

Title:

Cause Related Marketing and the Environment

Area of Honors:

Marketing

Keywords:

Cause Related Marketing
consumer behavior
"green"
environment
persuasion

File:

Download Rogers_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Budin, Jacob Daniel

Title:

The Marketing of Subprime Mortgages in the United States

Area of Honors:

Marketing

Keywords:

marketing
subprime
mortgages
real estate
united states
america

File:

Download Thesis-final2.pdf

Thesis Supervisors:

Dr. Brent William Ambrose, Thesis Supervisor
Dr. Brent William Ambrose, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Nguyen, Julia Lee

Title:

CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY

Area of Honors:

Marketing

Keywords:

brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups

File:

Download Final_Thesis_PDF.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

Author:

Cheyne, Katelyn Ann

Title:

Uncovering the Drivers of Sports Fan Avidity

Area of Honors:

Marketing

Keywords:

fan avidity
marketing

File:

Download KateCheyneThesisFinal.pdf

Thesis Supervisors:

Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Stratico, Katherine Rose

Title:

Clothing and the Social Self: An Analysis and Categorization

Area of Honors:

Marketing

Keywords:

clothing
brands
social self
social identity
self-extension
relationship form
Family Fashionista
Friendly Stylista
Society Sartorialist

File:

Download Stratico_Honors_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Alok Kumar, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Lucci, Magdalen Elizabeth

Title:

BUSINESS AND ISLAM: WHAT IS HARAM?

Area of Honors:

Marketing

Keywords:

cross-cultural marketing
Arab Middle East
Islam in business
international business

File:

Download Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wendkos, Max S.

Title:

"Developing Sports Fan Avidity for Increased Revenue Generation"

Area of Honors:

Marketing

Keywords:

fan avidity
fan development
sports marketing
identity formation
motivation

File:

Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Wayne Desarbo, Faculty Reader

Author:

Tsupros, Rachel J.

Title:

Building Brand Equity for the Udzungwa Mountains National Park, Tanzania

Area of Honors:

Marketing

Keywords:

branding
brand equity
ecotourism

File:

Download Tsupros_RThesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Weiss, Stephen C.

Title:

CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL

Area of Honors:

Marketing

Keywords:

music
music listening
proactive listening
passive listening
shuffle
listener wheel

File:

Download THESISmasterfile.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Min Ding, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Lewis, Sara Elana

Title:

MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA

Area of Honors:

Marketing

Keywords:

Social Media
Ethics
Food
Marketing

File:

Download Senior_Thesis_Sara_Lewis.pdf

Thesis Supervisors:

Jennifer Coupland, William Ross, Thesis Supervisor
William Ross, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Shi, Xiang (Wendy)

Title:

NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE

Area of Honors:

Marketing

Keywords:

nation branding
Korean Wave
South Korean Dramas
brand association

File:

Download Thesis-1.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Kingsbury, Stephen John

Title:

Building Digital Brand Relationships: Interactions Between Brands and Consumers

Area of Honors:

Marketing

Keywords:

consumer-brand relationships
Brand Relationship Quality
self-connection
interdependence
relationship warmth

File:

Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Margaret Grace Meloy, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wang, Helen Angela

Title:

The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices

Area of Honors:

Marketing

Keywords:

front-of-package labels
FOP labels
Smart Choices label
Guidance Daily Allowances label
GDA label
traffic light label

File:

Download FINAL_Helen_Wang_Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Barnett, Meghan

Title:

Examining Student Motivations and Identities to Promote Philanthropic Involvement

Area of Honors:

Marketing

Keywords:

student
philanthropy
thon
marketing
motivation
identity

File:

Download Barnett_SHC_Thesis.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Beckman, Warren Michael

Title:

Investigating the Role of Tolerance of Ambiguity in Responses to Contemporary Poetry

Area of Honors:

Marketing

Keywords:

Poetry
Tolerance of Ambiguity
Aesthetic Response

File:

Download Beckman_Warren_ResponsesToPoetry.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Bobrow, Bradley Scott

Title:

Social Media Marketing: It's Effect on Business Consumer Relationships

Area of Honors:

Marketing

Keywords:

Social Media
Marketing
Social Media Marketing
Facebook
Twitter
Consumer Engagement
Traditional Marketing
Social Marketing

File:

Download Bobrow_Bradley_SocialMediaMarketing.pdf

Author:

Weakland, Devin Haley

Title:

Universities in Crisis: How Crisis Communications Affect Marketing Implications

Area of Honors:

Marketing

Keywords:

crisis communications management
marketing
social media
Penn State

File:

Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

Author:

Lehman, Ernie

Title:

Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study

Area of Honors:

Marketing

Keywords:

Marketing
Kahn
New Product Development
Social Entrepreneurship
iDE
Paul Polak
Framework

File:

Download ErnieLehmanThesis.pdf

Thesis Supervisors:

Min Ding, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

Author:

Erb, Jessica Lynn

Title:

Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks

Area of Honors:

Marketing

Keywords:

brands
consumer brand relationships
brand love
consumer behavior
marketing

File:

Download Erb_Jessica_BrandLoveTheory.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Wertheim, Erica Marni

Title:

Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes

Area of Honors:

Marketing

Keywords:

Central route processing
systematic processing
peripheral route processing
social media
brand attitude
Facebook
Twitter

File:

Download Erica_Wertheim_Thesis_FINAL.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

Author:

Estock, Mary Regina

Title:

The Lost Schreyer Applicants of 2013

Area of Honors:

Marketing

Keywords:

Schreyer Honors College
Applications
College
Marketing
Higher Education

File:

Download THESIS12.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Michele Stipanovich Kirsch, Thesis Honors Advisor

Author:

Chiang, Wai Yan

Title:

The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

Area of Honors:

Marketing

Keywords:

Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception

File:

Download Final_Thesis_Chiang.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

Author:

Cohn, Brandy Nicole

Title:

Into the Dark: Marketing Strategies for Dark Tourism Management

Area of Honors:

Marketing

Keywords:

dark tourism
hospitality
marketing
thanatourism
message appeal
awareness
bundling
advertising
tourism marketing

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Kehoe, Christina Rose

Title:

The Evolution of Intercollegiate Athletics Conferences

Area of Honors:

Marketing

Keywords:

marketing
sports
NCAA
brand

File:

Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf

Thesis Supervisors:

John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Jackson, Marcus Morris

Title:

Promotions and their Dynamic Effect on Major League Baseball Attendance

Area of Honors:

Marketing

Keywords:

baseball
marketing
koyck
distributed lag
MLB
statistics

File:

Download Thesisfinalversion2.pdf

Thesis Supervisors:

Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Lansdowne, Chelsea Lynn

Title:

Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents

Area of Honors:

Marketing

Keywords:

Marketing
Rural Tourism
Pocono Mountains
Resident Attitudes

File:

Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Mahon, Jennifer Camille

Title:

Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

Area of Honors:

Marketing

Keywords:

Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing

File:

Download Mahon_Jennifer_thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

Author:

Tarriff, Ashley Lauren

Title:

How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

Area of Honors:

Marketing

Keywords:

Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing

File:

Download FinalThesisTarriff.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Shultz, Mark James

Title:

Leisure Style and Attitudes Toward Theatre Attendance

Area of Honors:

Marketing

Keywords:

theatre
arts
theatre marketing
arts marketing
broadway
market research

File:

Download Mark_Shultz_FINAL_Thesis.pdf

Thesis Supervisors:

Jeffrey Michael Kukitz, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Orr, Kathleen Elizabeth

Title:

The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

Area of Honors:

Marketing

Keywords:

marketing
Hofstede's cultural dimensions
Spain
United States
advertising

File:

Download Kathleen_Orr_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Abu Bakar, Nabilah Husna

Title:

The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States

Area of Honors:

Marketing

Keywords:

Marketing
Global Marketing
Cultural Values
Advertising
Malaysia
United States

File:

Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf

Thesis Supervisors:

Zinaida Taran, Thesis Supervisor
Dr. Ronald Walker, Thesis Honors Advisor
Erdener Kaynak, Faculty Reader

Author:

Popescu, Alicia Lynn

Title:

Turning Up Brand Volume: How Music Can Enhance Brand Equity

Area of Honors:

Marketing

Keywords:

Music
Advertising
Brand Equity
Sonic Identity
Marketing

File:

Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Chang, Cindy Hsin-hua

Title:

The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

Area of Honors:

Marketing

Keywords:

Disney
Marketing
Brand
Stickiness
Consumer Behavior

File:

Download Cindy_Chang_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

Author:

Liu, Shirley

Title:

Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy

Area of Honors:

Marketing

Keywords:

marketing
comedy
media studies
gender
change
television
feminism

File:

Download 1-Liu_Shirley_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
David Michael Winterich, Faculty Reader

Author:

Sullivan, Joseph

Title:

"Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction

Area of Honors:

Marketing

Keywords:

Marketing
Crowdsourcing
Feedback
Participant
Satisfaction
Participant Satisfaction

File:

Download Thesis_Final_.pdf

Thesis Supervisors:

Johanna H Slot, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Whitman, Allison

Title:

ECOMMERCE VALUE OF AMAZON.COM KINDLE FORUM

Area of Honors:

Marketing

Keywords:

ecommerce
data mining
text mining
forums
Amazon.com
kindle

File:

Download Whitman_Allie_ECOMMERCE_VALUE_OF_AMAZON.COM_KINDLE_FORUM.pdf

Thesis Supervisors:

Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor

Author:

Pan, Yuyuan

Title:

The effect of objective self-awareness and priming on environmental and ethical behavioral intentions

Area of Honors:

Marketing

Keywords:

sustainability
consumer behavior
ethics
environment
priming

File:

Download Final_Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Arbutina, Abigail Jane

Title:

Corporate Social Responsibility and Brand Relationships

Area of Honors:

Marketing

Keywords:

Corporate Social Responsibility
Consumer-Brand Relationships
Brand Love

File:

Download ArbutinaThesisFinalVersion.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Gross, Kathryn Emily

Title:

Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Area of Honors:

Marketing

Keywords:

product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior

File:

Download Kathryn_Gross_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Dassatti, Reagan Ann

Title:

Evolution of the Big Ten Brand

Area of Honors:

Marketing

Keywords:

Evolution
Big Ten
Brand

File:

Download Dassatti_Reagan_Evolution_of_the_Big_Ten_Brand.pdf

Thesis Supervisors:

John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Gilbert, John L

Title:

Green Purchasing in College Students

Area of Honors:

Marketing

Keywords:

marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior

File:

Download Gilbert_Thesis_FINAL.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

Author:

Grant, Asia J

Title:

THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY

Area of Honors:

Marketing

Keywords:

Product Design
Aesthetics
Product Marketing
Brand Personality

File:

Download Grant_Thesis_Final_Draft.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

Author:

Desjardins, Grace Alison

Title:

Appreciation or Just Representation: A Look at Multicultural Portrayals in Advertising

Area of Honors:

Marketing

Keywords:

Multicultural
Advertising

File:

Download Grace_Desjardins_Thesis_Final_Version.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Duncan King-Hoi Fong, Faculty Reader

Author:

Romeo, Gabrielle Faith

Title:

An Exploration of Brand Personality Typology

Area of Honors:

Marketing

Keywords:

Brand
Personality
Typology
Aaker
Archetypes

File:

Download RomeoGabrielleThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johann Baumgartner, Faculty Reader

Author:

Ebner, Rachel Ann

Title:

How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

Area of Honors:

Marketing

Keywords:

Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods

File:

Download Ebner_Thesis_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wahl, Kathryn Elyse

Title:

Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes

Area of Honors:

Marketing

Keywords:

Marketing
Subscription Boxes
Subscription Services
Stitch Fix
Surprise

File:

Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

Author:

Golthi, Ira

Title:

The Promise of Packaging in the American Hot Tea Market

Area of Honors:

Marketing

Keywords:

marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis

File:

Download IraGolthi_FinalThesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Scherrer, Samantha

Title:

Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

Area of Honors:

Marketing

Keywords:

Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences

File:

Download Scherrer_Thesis_Final.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Edwards, Allison

Title:

The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement

Area of Honors:

Marketing

Keywords:

Athleisure
Activewear
Sportswear
Digital Influencers
Influencers
Tipping Point Theory
Activewear Brands
Nike
Adidas
Under Armour
Lululemon
Fabletics
Outdoor Voices
Streetwear
Athleisurewear
Fashion Innovation
Fashion
Market Positioning
Product Offering
Brand Messaging
Branding

File:

Download The_Athleisure_Tipping_Point.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor