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3. Cause Related Marketing and the Environment
Open Access
4. The Marketing of Subprime Mortgages in the United States
Open Access
6. Uncovering the Drivers of Sports Fan Avidity
Open Access
7. Clothing and the Social Self: An Analysis and Categorization
Open Access
8. BUSINESS AND ISLAM: WHAT IS HARAM?
Open Access
13. NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE
Open Access
19. Into the Dark: Marketing Strategies for Dark Tourism Management
Open Access
20. The Evolution of Intercollegiate Athletics Conferences
Open Access
25. Leisure Style and Attitudes Toward Theatre Attendance
Open Access
27. Turning Up Brand Volume: How Music Can Enhance Brand Equity
Open Access
28. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal
Open Access
32. Corporate Social Responsibility and Brand Relationships
Open Access
34. Evolution of the Big Ten Brand
Open Access
35. Green Purchasing in College Students
Open Access
38. An Exploration of Brand Personality Typology
Open Access
41. The Promise of Packaging in the American Hot Tea Market
Open Access
45. Clean Beauty: Beyond Skin Deep
Open Access
46. Lifestyle Branding: How Identity Tells An Engaging Story
Open Access
47. Celebrities Personal Brand Analysis
Open Access
50. True to Size: Missing the Mark on the Marketing of Women's Jeans
Open Access
58. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Restricted (Penn State Only)
63. The Harsh Reality of Gambling Advertising
Open Access