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4. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY

open_access
Open Access
Author:
Nguyen, Julia Lee
Title:
CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY
Area of Honors:
Marketing
Keywords:
brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups
File:
Download Final_Thesis_PDF.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

6. Clothing and the Social Self: An Analysis and Categorization

open_access
Open Access
Author:
Stratico, Katherine Rose
Title:
Clothing and the Social Self: An Analysis and Categorization
Area of Honors:
Marketing
Keywords:
clothing
brands
social self
social identity
self-extension
relationship form
Family Fashionista
Friendly Stylista
Society Sartorialist
File:
Download Stratico_Honors_Thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Alok Kumar, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

8. "Developing Sports Fan Avidity for Increased Revenue Generation"

open_access
Open Access
Author:
Wendkos, Max S.
Title:
"Developing Sports Fan Avidity for Increased Revenue Generation"
Area of Honors:
Marketing
Keywords:
fan avidity
fan development
sports marketing
identity formation
motivation
File:
Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf
Thesis Supervisors:
Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Wayne Desarbo, Faculty Reader

10. CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL

open_access
Open Access
Author:
Weiss, Stephen C.
Title:
CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL
Area of Honors:
Marketing
Keywords:
music
music listening
proactive listening
passive listening
shuffle
listener wheel
File:
Download THESISmasterfile.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Min Ding, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

13. Building Digital Brand Relationships: Interactions Between Brands and Consumers

open_access
Open Access
Author:
Kingsbury, Stephen John
Title:
Building Digital Brand Relationships: Interactions Between Brands and Consumers
Area of Honors:
Marketing
Keywords:
consumer-brand relationships
Brand Relationship Quality
self-connection
interdependence
relationship warmth
File:
Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Margaret Grace Meloy, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

14. The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices

open_access
Open Access
Author:
Wang, Helen Angela
Title:
The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices
Area of Honors:
Marketing
Keywords:
front-of-package labels
FOP labels
Smart Choices label
Guidance Daily Allowances label
GDA label
traffic light label
File:
Download FINAL_Helen_Wang_Thesis.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

20. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes

open_access
Open Access
Author:
Wertheim, Erica Marni
Title:
Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes
Area of Honors:
Marketing
Keywords:
Central route processing
systematic processing
peripheral route processing
social media
brand attitude
Facebook
Twitter
File:
Download Erica_Wertheim_Thesis_FINAL.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

22. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

open_access
Open Access
Author:
Chiang, Wai Yan
Title:
The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising
Area of Honors:
Marketing
Keywords:
Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception
File:
Download Final_Thesis_Chiang.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

26. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents

open_access
Open Access
Author:
Lansdowne, Chelsea Lynn
Title:
Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents
Area of Honors:
Marketing
Keywords:
Marketing
Rural Tourism
Pocono Mountains
Resident Attitudes
File:
Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

27. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

open_access
Open Access
Author:
Mahon, Jennifer Camille
Title:
Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones
Area of Honors:
Marketing
Keywords:
Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing
File:
Download Mahon_Jennifer_thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

28. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

30. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

open_access
Open Access
Author:
Orr, Kathleen Elizabeth
Title:
The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States
Area of Honors:
Marketing
Keywords:
marketing
Hofstede's cultural dimensions
Spain
United States
advertising
File:
Download Kathleen_Orr_Thesis.pdf
Thesis Supervisors:
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

31. The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States

open_access
Open Access
Author:
Abu Bakar, Nabilah Husna
Title:
The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States
Area of Honors:
Marketing
Keywords:
Marketing
Global Marketing
Cultural Values
Advertising
Malaysia
United States
File:
Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf
Thesis Supervisors:
Zinaida Taran, Thesis Supervisor
Dr. Ronald Walker, Thesis Honors Advisor
Erdener Kaynak, Faculty Reader

38. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

open_access
Open Access
Author:
Gross, Kathryn Emily
Title:
Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:
Marketing
Keywords:
product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:
Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

41. THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY

open_access
Open Access
Author:
Grant, Asia J
Title:
THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY
Area of Honors:
Marketing
Keywords:
Product Design
Aesthetics
Product Marketing
Brand Personality
File:
Download Grant_Thesis_Final_Draft.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

44. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

open_access
Open Access
Author:
Ebner, Rachel Ann
Title:
How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions
Area of Honors:
Marketing
Keywords:
Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods
File:
Download Ebner_Thesis_Final.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

45. Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes

open_access
Open Access
Author:
Wahl, Kathryn Elyse
Title:
Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes
Area of Honors:
Marketing
Keywords:
Marketing
Subscription Boxes
Subscription Services
Stitch Fix
Surprise
File:
Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

46. The Promise of Packaging in the American Hot Tea Market

open_access
Open Access
Author:
Golthi, Ira
Title:
The Promise of Packaging in the American Hot Tea Market
Area of Honors:
Marketing
Keywords:
marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis
File:
Download IraGolthi_FinalThesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

47. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

open_access
Open Access
Author:
Scherrer, Samantha
Title:
Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime
Area of Honors:
Marketing
Keywords:
Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences
File:
Download Scherrer_Thesis_Final.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

48. The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement

open_access
Open Access
Author:
Edwards, Allison
Title:
The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement
Area of Honors:
Marketing
Keywords:
Athleisure
Activewear
Sportswear
Digital Influencers
Influencers
Tipping Point Theory
Activewear Brands
Nike
Adidas
Under Armour
Lululemon
Fabletics
Outdoor Voices
Streetwear
Athleisurewear
Fashion Innovation
Fashion
Market Positioning
Product Offering
Brand Messaging
Branding
File:
Download The_Athleisure_Tipping_Point.pdf
Thesis Supervisors:
Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

50. Lifestyle Branding: How Identity Tells An Engaging Story

open_access
Open Access
Author:
Stern, Hannah
Title:
Lifestyle Branding: How Identity Tells An Engaging Story
Area of Honors:
Marketing
Keywords:
Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships
File:
Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

53. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector

open_access
Open Access
Author:
Harney, Shannon
Title:
Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector
Area of Honors:
Marketing
Keywords:
Innovation
Logical Creative Thinking Methods
Marketing
Sales
Salty Snack Industry
Snack Foods
Consumer Goods
Consumer Goods Sector
New Product Innovations
Chips
Sun Chips
Umbrella Brands
Garden Salsa Sun Chips
Health Trends
Replacement
Abstraction
Horizontal Extension
Frito-Lay
PepsiCo
File:
Download Shannon_Harney_-_Final_Thesis.pdf
Thesis Supervisors:
Min Ding, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

54. True to Size: Missing the Mark on the Marketing of Women's Jeans

open_access
Open Access
Author:
Jack, Olivia
Title:
True to Size: Missing the Mark on the Marketing of Women's Jeans
Area of Honors:
Marketing
Keywords:
women
jeans
size
inclusivity
purchase intention
size representation
self-image
model
advertise
online shopping
social media
vanity sizing
mental stimulation
File:
Download Olivia_Jack_Thesis_Final_Draft.pdf
Thesis Supervisors:
Sotires Pagiavlas, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

55. The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?

open_access
Open Access
Author:
Bleehash, Emily
Title:
The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?
Area of Honors:
Marketing
Keywords:
corporate social responsibility
corporate social irresponsibility
marketing
convenience
shipping
consumer perceptions
purchase intentions
File:
Download Bleehash_Thesis_Final_DONE.pdf
Thesis Supervisors:
Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

56. Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

open_access
Open Access
Author:
Davidson, Gabrielle
Title:
Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry
Area of Honors:
Marketing
Keywords:
consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal
File:
Download GabrielleDavidson_ThesisFinal.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

57. Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

open_access
Open Access
Author:
Penna, Elizabeth
Title:
Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer
Area of Honors:
Marketing
Keywords:
generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior
File:
Download thesis_final_submission.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader

58. The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs

open_access
Open Access
Author:
Wagner, Jillian
Title:
The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs
Area of Honors:
Marketing
Keywords:
Carbon Label
Carbon Labeling
Marketing
Green Marketing
Greenwashing
Climate Change
ESG
Labeling
Carbon
CO2
File:
Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf
Thesis Supervisors:
Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

60. Political Polarization in the United States and the Implications for the Future Landscape

open_access
Open Access
Author:
Igoe, Nirali
Title:
Political Polarization in the United States and the Implications for the Future Landscape
Area of Honors:
Marketing
Keywords:
Political Polarization
consumer behavior
buying power
politics
polarization
File:
Download Igoe_Nirali_Political_Polarization_in_the_United_States_and_the_Implications_for_the_Future_Landscape.pdf
Thesis Supervisors:
Franklin Jerome Carter, Jr., Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

62. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

restricted_to_institution
Restricted (Penn State Only)
Author:
Straley, Megan
Title:
Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Area of Honors:
Marketing
Keywords:
Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement
File:
Login to Download
Thesis Supervisors:
Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor